“We are now seeing a growing competition between a single-bottom-line economy that is all about money and a triple-bottom-line economy that balances social equity, environmental restoration, and financial sustainability. Our prediction is that the triple-bottom-line economy is the stronger model and will eventually prevail, but we need to accelerate that transition.”
— Kevin Danaher and Alisa Gravitz

“Let us say: ‘We want to ensure that those communities that were locked out of the last century’s pollution-based economy will be locked into the new clean and green economy. We know that we don’t have any throwaway species or resources, and we know that we don’t have any throwaway children or neighborhoods either. All of creation is precious and sacred. And we are all in this together.’ ”
—Van Jones, The Green-Collar Economy

“The key argument against giving yourself a green image is this: it is the exact opposite of true green marketing. Our challenge is to make radical, challenging green stuff that sets new standards normal (it is not enough to make normal stuff seem greener).”
— John Grant, The Green Marketing Manifesto

“Many are saying that green innovation and entrepreneurship in the next 20 years will be like the IT space over the last 20 years. People have started using the term g-commerce (like e-commerce but green). In fact it’s not just an analogy; some developments are enabled by the internet — like the ability to collaborate in design, build communities and so on.”
— John Grant, The Green Marketing Manifesto

“We cannot continue to see the world in a compartmentalized way. We need to redesign how we live, produce, consume, and waste from a holistic perspective. And there's urgency because we're running out of natural resources and climate change is upon us. We need to change the way we live because there aren't enough natural resources on the planet to accommodate us at our current levels of consumption.”
— Marie Kerpan, founder of Green Careers